About Us


Our Story, Our Values, And Our Commitment To You

At Vitality Now, our journey to helping you live a healthier, happier, and more fulfilling life has been ingrained in our mission from day one. We’re committed to providing effective solutions for you, so you can spend more quality time with the people you love, regardless of age.

And this commitment has deep roots. Vitality now visionaries visionary Brian Bigelow understands first-hand the pain that comes from watching loved ones lose their quality of life with age.


Our Roots

Brian was extremely close with his maternal grandfather, Bill, a 20-year veteran of the United States Navy who was his best friend growing up and, in many ways, taught him what relational joy really was. Unfortunately, by the time Brian’s first son was born, Bill had begun significant physical and cognitive decline. Very early in Brian’s son’s life, Bill had lost almost all recognition of who Brian was, or even what was going on around him. Brian recalls taking his grandfather home to an assisted living community on Christmas Eve when reality pierced his heart.

“I remember taking him home on Christmas Eve and realizing I had already lost him, even though he was still alive,” he recalls. “I went to my car and cried after I said goodbye. It was sad to lose the last couple of years he had that overlapped with my oldest son.”

Brian has lost three grandparents to dementia, including Bill. Brian himself carries the APOE4 gene, which makes him 14 times more likely to develop Alzheimer’s in his life. Naturally, this engendered in Brian a passion to do all he can from a preventative standpoint to make sure he stays sharp -- for his children today, and his grandchildren tomorrow.


This same passion is what led Brian to a small company called Vitality Now. He instantly felt the vision of the company aligned with his own dreams of making a meaningful impact on others’ health journeys. And in doing so, Brian partnered with Dr. Sam Walters, a brain health & longevity specialist and former NASA scientist. Dr. Sam (as he likes to be called) has helped thousands of patients significantly improve their brain health and rejuvenate their bodies with scientifically validated solutions. Under Dr. Sam’s guidance and expertise, our flagship product, Youthful Brain -- the “Clear Mind Formula” -- was created. (Please note: Youthful Brain is in no way intended to treat, prevent or cure any disease. Youthful Brain is a brain health supplement that uses the finest ingredients clinically tested to boost memory, enhance focus and fight the effects of normal adult brain aging.)


We develop safe, effective, premium products geared toward helping you live your best life. We operate by a simple principle: create products we want our own families to use. By adhering to the highest ethical standards of manufacturing, and developing our products right here in the U.S., we’re proud to say our families are indeed some of our happiest customers. From the beginning, we decided we weren’t going to be like every other supplement brand. We promised that, unlike many companies in the supplement space, we would never sensationalize, over-promise, or put profit above people. Our approach is different because at Vitality Now, your health and wellness is personal to us. We want to be your trusted resource for effective, reliable solutions to a stronger brain and body for as long as you need us.

And because we recognize even the tallest building cannot stand if the foundation is neglected, we remember Vitality Now was started in part because of Brian’s relationship with his grandfather, a United States serviceman who honorably served his country.

To that end, we are proud to donate a portion of all sales to the Wounded Warrior Project, which helps buy prosthetic limbs for injured veterans and service heroes.

Always check with your doctor for risks associated with dietary supplements and your specifc health conditions and/or allergies. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using our products.

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.