Privacy Policy

Please read carefully.

Last updated: January 2026

Vitality Now II, LLC — Privacy Policy

Effective Date: July 31, 2026 | Last Updated: July 31, 2026

Notice at Collection

Vitality Now II, LLC (“Vitality Now,” “we,” “us,” or “our”) collects personal information from and about consumers in order to operate our online store, process purchases, manage subscriptions, fulfill orders, communicate with customers, maintain security, prevent fraud, conduct analytics, support advertising and attribution, and comply with legal obligations.

Depending on how you interact with us, we may collect:

Identifiers and contact information, such as name, email address, phone number, billing address, shipping address, IP address, and online identifiers
Order, account, and subscription information, such as products viewed or purchased, cart contents, account credentials, order history, delivery status, returns, refunds, subscription selections, renewal frequency, skipped orders, pauses, and cancellations
Payment and transaction information, such as payment method type, billing details, transaction amount, authorization status, tokenized payment data, last four digits, expiration information, and fraud or risk indicators
Customer-service and communications information, such as emails, texts, chat content, call records, requests, survey responses, reviews, and attachments you provide
Device, internet, and usage information, such as browser type, device type, operating system, IP address, cookie identifiers, advertising identifiers, pages viewed, clicks, session activity, and approximate geolocation derived from IP address
Analytics, advertising, attribution, and social-media information, such as audience segments, conversion data, campaign performance, referral data, and interactions with advertisements or social content
Preference, consent, and suppression information, such as email and SMS opt-in status, consent source, opt-out requests, and suppression records
Inferences, such as likely preferences, interests, or purchasing tendencies derived from other information we collect

We disclose certain personal information to advertising, analytics, and social-media partners in ways that may constitute a “sale,” “share,” or “targeted advertising” under applicable U.S. state privacy laws. You may opt out at any time through our Do Not Sell or Share My Personal Information page.

For more information about your rights and choices, see Your U.S. State Privacy Rights below.

Scope

This Privacy Policy describes how Vitality Now collects, uses, discloses, and otherwise processes personal information when you:

visit or use our websites, mobile-optimized pages, and online services;
purchase products from our Shopify-powered store;
enroll in, manage, or cancel product subscriptions administered with Loop;
communicate with us by email, text message, chat, phone, social media, or other channels;
interact with our advertisements, marketing campaigns, or social media pages; or
otherwise engage with us in a commercial or customer-service context.

This Privacy Policy applies to our U.S. e-commerce operations and online interactions. It does not necessarily apply to information collected offline except where expressly stated.

Categories of Personal Information We Collect

We may collect the following categories of personal information, depending on your relationship with us and how you use our services.

1. Identifiers and Contact Information

Name
Email address
Mobile or other telephone number
Billing and shipping address
Account username
Customer number, order number, or similar identifiers
IP address and online identifiers

2. Order, Account, and Subscription Information

Account registration details and login credentials
Products viewed, selected, purchased, returned, or refunded
Cart contents and saved preferences
Subscription enrollment details
Subscription frequency, shipment intervals, order schedules, and renewal settings
Pauses, skips, cancellations, and account-management activity
Customer notes and service history

3. Payment and Transaction Information

Payment method type
Billing address
Transaction amount
Authorization and settlement status
Tokenized payment credentials
Last four digits of a payment card
Card expiration information
Fraud-prevention or risk indicators

Vitality Now generally does not access or store full payment-card numbers. Payments are processed through Shopify and third-party payment processors, which may securely retain payment credentials or tokens to process transactions, refunds, and recurring subscription billing. Vitality Now and Loop may receive limited payment-related metadata, such as payment method type, masked account details, expiration data, token references, billing details, transaction status, and payment failure information needed to administer orders and subscriptions.

4. Customer-Service and Communications Information

Emails, contact forms, and support requests
Chat transcripts and customer-service records
Call logs or recordings where permitted by law
Survey responses
Reviews, testimonials, and similar submissions
Attachments, images, or other content you send us

5. Device, Internet, and Usage Information

Device type, browser type, and operating system
IP address
Cookie IDs, pixel tags, advertising IDs, and similar identifiers
Referring and exit pages
Page views, clicks, scroll activity, and session interactions
Search activity on our site
Approximate geolocation inferred from IP address
Email open data and link-click data where permitted

6. Analytics, Advertising, Attribution, and Social-Media Information

Audience segment information
Campaign identifiers
Conversion events
Referral source and attribution data
Social-media interactions
Advertising engagement information
Information made available by analytics, advertising, social-media, or attribution partners

7. Preference, Consent, and Suppression Information

Marketing preferences
Subscription status for email and SMS
Consent date, time, source, and disclosure version
Revocation, unsubscribe, or opt-out requests
Internal suppression and do-not-contact records

8. Inferences

We may derive information about your interests, product preferences, shopping patterns, or likely purchasing behavior based on your interactions with our services, orders, subscriptions, and marketing engagement.

Sources of Personal Information

We collect personal information from the following sources:

Directly from you, such as when you place an order, create an account, sign up for a subscription, contact us, submit a review, enter a promotion, or opt in to marketing
Automatically from your browser or device, through cookies, pixels, tags, SDKs, logs, and similar technologies
From Shopify, which provides store hosting, commerce infrastructure, checkout, customer account tools, and related platform services
From Loop, which supports subscriptions, recurring orders, customer subscription preferences, and related administration
From payment processors and gateways, which process transactions and may provide payment status, fraud signals, and limited billing metadata
From fulfillment providers and carriers, which assist with packing, shipping, delivery, and returns
From security, fraud-prevention, hosting, and cloud providers
From customer-support, email, and SMS providers
From analytics, advertising, attribution, and social-media partners
From affiliates, business partners, and professional advisers
From public or commercially available sources, where legally permitted

How We Use Personal Information

We may use personal information for the following business and commercial purposes:

To Provide Products and Services

Process and fulfill orders
Create and maintain customer accounts
Administer subscriptions and recurring deliveries
Process refunds, returns, exchanges, and cancellations
Send order confirmations, receipts, and shipping notifications

To Process Payments and Manage Billing

Complete transactions
Detect and prevent fraudulent transactions
Manage recurring billing for subscriptions
Validate payment status
Address payment failures, chargebacks, and billing disputes

To Communicate With You

Respond to questions and customer-service requests
Provide operational notices regarding orders, subscriptions, payments, recalls, and account activity
Send marketing emails where permitted
Send marketing text messages where you have provided any required consent
Maintain records of consent, revocation, and suppression

To Improve and Personalize the Store Experience

Remember preferences and cart contents
Personalize product recommendations and content
Improve site usability and customer experience
Measure engagement with emails, ads, and site content
Conduct analytics, research, and performance reporting

To Support Advertising and Attribution

Deliver and measure advertising
Build audience segments
Understand campaign effectiveness
Attribute conversions and customer acquisition sources
Manage retargeting, frequency capping, and related marketing functions where permitted

To Maintain Security and Protect Rights

Detect, investigate, and prevent fraud, abuse, unauthorized access, and other harmful activity
Maintain network, platform, and operational security
Enforce our policies, contracts, and terms
Protect our rights, property, personnel, customers, and business partners

To Comply With Law

Comply with applicable laws, regulations, legal processes, and governmental requests
Maintain records required by law
Support audits, investigations, and legal claims
Establish, exercise, or defend legal rights

Cookies, Tracking Technologies, Analytics, and Advertising

We and our service providers use cookies, pixels, tags, SDKs, local storage, log files, and similar technologies to operate our store and support related business functions.

How We Use These Technologies

We use these technologies to:

keep the store functioning properly;
authenticate users and maintain sessions;
remember shopping cart contents and preferences;
detect fraud and maintain security;
understand usage and improve site performance;
measure campaign effectiveness;
support analytics and attribution; and
support advertising, including interest-based advertising, where permitted.

Some technologies are strictly necessary for core functionality, such as maintaining your session and remembering your cart. Others are used for analytics, advertising, social-media integration, personalization, or attribution.

Technologies Currently Deployed on Our Store

Our store operates on the Shopify commerce platform, which sets cookies necessary for checkout, cart, session management, security, and fraud prevention, and which provides us with store analytics. Subscription functionality is administered with Loop. In addition, we deploy the following categories of non-essential technologies:

Advertising and social-media technologies, including the Meta (Facebook and Instagram) pixel, Google Ads conversion tracking, and the TikTok pixel. These technologies transmit identifiers, browsing activity, and conversion events to those platforms, which may use that information for measurement, audience building, and interest-based advertising.
Analytics technologies, including Google Analytics, which help us understand site traffic and performance.
Email and SMS marketing technologies, which measure message delivery, opens, and link clicks, and maintain your contact preferences and suppression status.

Because these advertising and analytics technologies transmit personal information to third parties that may use it for their own purposes, these disclosures may constitute a “sale,” “share,” or processing for “targeted advertising” under applicable U.S. state privacy laws. See Your Privacy Choices below to opt out.

Your Choices

Depending on applicable law, you may manage non-essential cookies and similar technologies through:

our cookie banner or consent tool;
our Do Not Sell or Share My Personal Information page;
browser or device settings; and
recognized opt-out preference signals, as described below.

Cookie choices are generally browser- and device-specific. If you clear cookies or use another browser or device, you may need to renew your choices. Disabling some technologies may affect certain store features.

How Long We Retain Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

provide requested products and services;
maintain accounts and subscription records;
process payments, refunds, and recurring billing;
satisfy tax, accounting, legal, and regulatory obligations;
preserve records of consent, opt-outs, suppression, and privacy requests;
investigate disputes, complaints, fraud, or security incidents; and
enforce agreements or defend legal claims.

Retention periods may vary depending on the type of information, the nature of the relationship, legal requirements, operational needs, and risk considerations. When personal information is no longer reasonably necessary, we will delete, deidentify, or otherwise dispose of it in accordance with our retention practices and applicable law.

How We Protect Personal Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse. These measures may include secure hosting environments, access controls, encryption in transit, security monitoring, role-based permissions, and vendor-management practices.

No method of internet transmission or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients, as reasonably necessary for the purposes described above.

Shopify and Commerce Platform Providers. We disclose personal information to Shopify and related commerce platform providers to host our store, process checkout, support customer accounts, administer commerce functionality, provide fraud-prevention tools, and support analytics, reporting, and related platform services.

Subscription Providers. We disclose personal information to Loop and related subscription-management providers to administer subscriptions, recurring orders, billing schedules, skips, pauses, cancellations, customer preferences, and related subscription communications.

Payment Processors and Gateways. We disclose payment and transaction information to payment processors, gateways, and fraud-prevention partners to process purchases, recurring billing, refunds, payment retries, and payment-related risk review.

Fulfillment Providers and Carriers. We disclose personal information to warehouses, pack-and-ship vendors, logistics providers, and carriers to fulfill orders, manage returns, track shipments, and deliver products.

Hosting, Cloud, Security, and IT Providers. We disclose personal information to infrastructure providers, cloud storage providers, website hosting providers, cybersecurity vendors, authentication providers, and technical support providers.

Customer-Support Providers. We disclose personal information to customer-support software providers, call-center tools, chat providers, ticketing systems, and similar vendors that help us communicate with and support customers.

Email and SMS Providers. We disclose personal information to service providers that send transactional or marketing communications on our behalf, maintain contact preferences, process unsubscribe requests, and manage suppression lists.

Analytics, Advertising, Attribution, and Social-Media Partners. We disclose identifiers, internet activity, commercial information, and inferences to analytics providers, advertising networks, attribution providers, and social-media platforms — including Meta, Google, and TikTok — to measure traffic, understand campaign performance, support audience development, and facilitate interest-based advertising and social-media integrations. These disclosures may constitute a “sale,” “share,” or processing for “targeted advertising” under applicable U.S. state privacy laws. You may opt out through our Do Not Sell or Share My Personal Information page.

Professional Advisers and Corporate Counterparties. We may disclose personal information to auditors, insurers, consultants, legal counsel, accountants, lenders, investors, and other professional advisers as reasonably necessary.

Authorities and Legal Process. We may disclose personal information to courts, regulators, law enforcement, government agencies, or other third parties where we believe disclosure is reasonably necessary to comply with law, respond to legal process, protect rights or safety, investigate wrongdoing, or enforce our agreements.

Transaction Parties and Business Transfers. If Vitality Now is involved in a proposed or completed merger, acquisition, financing, restructuring, asset sale, reorganization, insolvency proceeding, bankruptcy, or similar transaction, personal information may be disclosed, transferred, or assigned as part of the evaluation or completion of that transaction, subject to customary confidentiality protections and applicable law.

Operational Emails and Text Messages

We may send non-marketing emails or text messages necessary to provide requested services or administer your relationship with us. These communications may include:

order confirmations;
receipts and billing notices;
shipping and delivery updates;
payment failure notices;
account-security alerts;
subscription confirmations, renewal reminders, skips, pauses, and cancellation notices;
product recall or safety notices; and
customer-service responses.

These operational communications are separate from promotional marketing. Even if you opt out of marketing, you may still receive transactional or service-related messages as needed to complete orders, maintain your account, or administer subscriptions.

Commercial Email Marketing

If you sign up for marketing emails, or if we otherwise send commercial emails as permitted by law, those emails may include promotions, product updates, newsletters, special offers, and related marketing content.

You may unsubscribe from promotional emails at any time by:

clicking the unsubscribe link in the email; or
contacting us using the information in the Contact Us section below.

We will honor applicable unsubscribe requests within the time required by law. Opting out of promotional email will not prevent us from sending operational or transactional emails.

Marketing Text Messages

Where required by law, we obtain separate affirmative consent before sending marketing text messages.

By opting in to marketing texts, you agree that Vitality Now and its service providers may send recurring automated promotional and personalized marketing text messages to the mobile number you provided. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for help.

You may also revoke consent through any other reasonable method that clearly communicates your request. We will honor reasonable revocation requests and maintain suppression records as required by law.

SMS Program Terms

Marketing text consent is separate from acceptance of our Terms or completion of a purchase.
We may retain records of opt-in, opt-out, revocation, and suppression for compliance and operational purposes.
Carriers are not liable for delayed or undelivered messages.
We do not disclose text-messaging originator opt-in data or consent to third parties for their own marketing or promotional purposes.
Operational texts about orders, accounts, payments, or subscriptions are separate from marketing texts.
Where required by law, marketing texts are sent only after obtaining the level of consent required under applicable law, including the Telephone Consumer Protection Act and similar state laws.

Children’s Privacy

Our services are directed to a general audience and are not intended for children under 13 years of age. We do not knowingly collect personal information online from children under 13. If we learn that we have collected personal information from a child under 13 without legally valid authorization, we will take steps to delete that information as required by law.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

If you believe a child under 13 has provided personal information to us, please contact us using the information below.

Third-Party Links and Services

Our services may contain links to third-party websites, apps, social-media pages, or services that we do not control. This Privacy Policy does not apply to the privacy practices of those third parties. We encourage you to review their privacy notices and terms before providing information to them.

Your U.S. State Privacy Rights

Depending on your state of residence and subject to applicable law, you may have some or all of the following rights regarding your personal information:

Right to know/access the categories of personal information we collect, the sources of that information, the purposes for collection, the categories of recipients, and in some cases the specific pieces of personal information we hold
Right to correction of inaccurate personal information
Right to deletion of personal information, subject to legal exceptions
Right to portability to receive a copy of certain personal information in a portable format
Right to opt out of the sale of personal information, sharing of personal information, or processing for targeted advertising, as those terms are defined by applicable law
Right to opt out of certain profiling in furtherance of decisions that produce legal or similarly significant effects, where applicable
Right to limit certain uses or disclosures of sensitive personal information, where provided by law
Right to nondiscrimination for exercising privacy rights
Right to appeal our denial of a privacy request, where provided by law

These rights are not absolute and may be limited by applicable law.

Verification of Requests

Before responding to certain privacy requests, we may take reasonable steps to verify your identity and confirm your authority to make the request. Verification may depend on the sensitivity of the request, the type of information requested, and the nature of your relationship with us.

Authorized Agents

Where permitted by law, an authorized agent may submit a request on your behalf. We may require proof of the agent’s authority and may also require you to verify your identity directly with us.

Appeals

If we deny your request, residents of states that provide an appeal right may appeal our decision by contacting us at contact@vitalitynowshop.com with the subject line “Privacy Request Appeal.” We will review the appeal in accordance with applicable law.

Your Privacy Choices

We provide a mechanism that allows eligible consumers to exercise applicable opt-out rights relating to sale, sharing, and targeted advertising.

Do Not Sell or Share My Personal Information: https://vitalitynowshop.myshopify.com/pages/data-sharing-opt-out

You may also submit an opt-out request by emailing contact@vitalitynowshop.com with the subject line “Do Not Sell or Share.”

Recognized Opt-Out Preference Signals

Where required by applicable law, we will treat a recognized opt-out preference signal, such as Global Privacy Control, as a valid request to opt out of sale, sharing, or targeted advertising for the browser and device transmitting the signal. This processing may be limited to the browser or device signal context unless broader processing is required by law.

California-Specific Disclosures

California residents have the right to request information about:

the categories of personal information we collected about them;
the categories of sources from which personal information was collected;
the business or commercial purposes for collecting, selling, or sharing personal information;
the categories of third parties to whom personal information was disclosed;
the categories of personal information disclosed for a business purpose; and
the specific pieces of personal information collected about them.

The categories of personal information described in this Privacy Policy reflect the types of personal information we may have collected during the preceding 12 months, depending on how a consumer interacted with us.

Personal Information Sold or Shared

In the preceding 12 months, we have disclosed the following categories of personal information to advertising, analytics, attribution, and social-media partners in ways that may constitute a “sale” or “share” under California law, or processing for “targeted advertising” under other state privacy laws:

Identifiers, such as online identifiers, cookie IDs, advertising IDs, IP address, and hashed email address
Internet or other electronic network activity information, such as pages viewed, clicks, and session activity
Commercial information, such as products viewed or purchased, cart contents, and order value
Inferences drawn from the above

The categories of third parties to whom we disclosed this information are advertising networks and social-media platforms (including Meta, Google, and TikTok), analytics providers, and attribution providers.

We do not use or disclose sensitive personal information for purposes that would require us to offer a right to limit under California law.

Personal Information Disclosed for a Business Purpose

In the preceding 12 months, we have disclosed each of the categories of personal information described in this Privacy Policy to service providers and contractors for the business purposes described in How We Use Personal Information, including order fulfillment, payment processing, subscription administration, customer support, security and fraud prevention, hosting, and communications.

How to Submit Privacy Requests

You or your authorized agent may submit a privacy request by using one of the following methods:

Email: contact@vitalitynowshop.com
Online: Contact form
Mail: 2014 Champions Gateway, Canton, OH 44718
Telephone: 1-800-599-0746

Please describe your request with enough detail for us to understand, evaluate, and respond.

Terms and Conditions

Please also review our Terms and Conditions, which establish the use, disclaimers, limitations of liability, and other terms governing your use of our website and services. This Privacy Policy is incorporated into and subject to those Terms and Conditions.

Your Consent

By using our website and services, you acknowledge that you have read and understood this Privacy Policy. Where permitted by applicable law, your continued use of our website and services signifies your acceptance of the practices described in this Privacy Policy, as it may be updated from time to time.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal obligations, or other operational considerations. When we do, we will update the Last Updated date at the top of this Privacy Policy. If required by law, we will provide additional notice or obtain consent for material changes.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Vitality Now II, LLC 2014 Champions Gateway Canton, OH 44718 contact@vitalitynowshop.com 1-800-599-0746